How real is your smartwatch?
The new smartwatch, de Grisogono Gear S2, the collaboration between Swiss company de Grisogono and Korean Samsung was presented in March this year during the world biggest trendsetting show for the watch and jewelry industry. Anastassia Khozissova meets Fawaz Gruosi, de Grisogono founder and CEO to discuss this new beautiful launch.
Anastassia Khozissova (A.K.)
Can you tell me more about the new watch that you are presenting this season?
Fawaz Gruosi (F.G.)
I do believe in destiny. It was not on my mind, I never thought I could go that direction. Only three months ago we had a meeting with Samsung purely by accident and it was like romance that meeting. We’ve been both attracted to the idea, de Grisogono and Samsung, and we said, well, let’s do a watch together.
Romance! I really like how you describe it. With this romance, the beautiful child has been born.
Where do you get your inspiration?
I’m not what you’ve called a designer, I’d say I’m more somebody you can call a creative person. In the beginning, I used to do sketches and then I gave up because it was ridiculous. As for the ideas, I see them around me. I never sit in my office and think. Mainly I’m always on a plane going to see another city. I create from what I see, of course not all the time but when you see something interesting it clicks. I put notices into my notebook that I carry in my pocket.
It looks like the market of watches is starting to change to technology, to high-tech kind of watches. What do you think? What is the future?
I think there will be a place for both. Some people will still stick to classics, there surely will be the collectors of an incredible classic pieces. And there will be the other side, for people loving technology. It will probably be aimed at younger people. But saying younger people I’m not sure if this is correct because I have friends of a certain age who prefer smartwatches much more than the younger people do.
Going back to the new watch, what are the specifics?
First of all, it is a limited edition of only one hundred watches, all been numbered. Each of them is set with white diamonds of roughly 1.2 carats and black diamonds of 1.8 carats.
What made you inspired to create these beauties?
The inspiration came during that meeting of my staff with the head of Samsung. Now I feel very confident and positive. We have the product which is a real watch you can wear. I have to say it has never crossed my mind to do a smartwatch in my life.
How does it feel to be the first?
I love it!
Photo credits: De Grisogono Press Center
Video credit Fashion Channel Milano