Masha Rudenko: from LA with love

Masha Rudenko is a Russian model from a small city Taganrog. She lives in Los Angeles now and works for the biggest names in the fashion industry. Anastassia Khozissova talks to Masha about her life and ambitions.


What would you say was the turning point of your career?

I’d say I had a few. Every time I worked with the best teams of creatives in fashion it felt like another turning point.

Who were some of the important people early on in your career?

There were many people who directed and helped me by influencing my career. One of them was Gia Djikidze, one of the best model scouts in the world. He is known to spot girls like Natalia Vodianova, Natasha Poly and Eugenia Volodina. He had an eye for girls with unique faces and personalities. I’m grateful  for everything people have ever done for me.

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Models often have to face a lot of criticism, from both the industry and the public. Does it affect you? How do you cope?

It did affect me in the past a lot. I have almost destroyed myself because of it. I was never happy with myself, either my face or my body were always not perfect enough. I tortured my body with diets, doing too much sport or overeating. The reason for all this was the fashion industry standards for a model’s body shape and weight. All women are struggling because of that, not just models. Later I learned how to stay healthy with cooking, exercising and listening to myself. Also, there will always be people who hate me for no reason. I don’t care about them now and try to focus on what is good.

Do you have other ambitions outside of modeling?

I enjoy reading, listening to music, watching movies. I’m also very interested in art, recently I’ve made an art project including everything I mentioned. I got inspired by the interesting people I meet in my life.

What’s the craziest job you’ve had?

I’ve almost died on a shoot once.  I was in a bathtub filled with water and photographer was so drunk that he almost fell off the chair with all lights on me . Luckily, the assistants caught him right in time.

What was the most challenging aspect of becoming a model?

To discipline myself, this is what I find the hardest.  Models are like athletes, you need a discipline. And I am my own biggest enemy.

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What is the greatest lesson you have learned through your modeling years?

For me, it’s to find your own way in life and  to inspire and motivate others. We all need other people to move forward. And if something does not work it’s for the best.

Most memorable moment in the industry so far and why?

It was in Peru where I went for a photoshoot at Machu Picchu a few months ago.  This was the most incredible experience I had. I’ve worked with the extraordinary people. We spent there more than a week and every day was an adventure . It was utterly surreal.


I love to cook for myself. I prefer making my own meals. I love to buy fresh meat, fish and cook it with vegetables, or make soups.  If you go to my Instagram account you will find #Mashasdiet and see what I eat. I do workouts 3-4 times a week.  I live in LA and because of the city’s amazing nature, it is a great place for hiking. Speaking of  beauty,  I love changing my bottles now and again. The best beauty secret though is what you eat and drink. If you take care of your body, you don’t need that many beauty  products. The body does everything itself.

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What are your must-have beauty products that you carry in your makeup bag?

They are Cle De Peau concealer, a must-have to help fixing my skin all throughout the day, some lip balm and a hand cream “In Love Shea Butter ” by a brand called Lollia.

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Would you ever go dieting?

I’m dieting all my life since I’m  18 years old.

Are there any health or beauty tips or word of advice you would be happy to share?

It may sound simple but the basics like eating well, enjoying life and being happy will make people notice your energy. When you are happy, it shines through and is the best makeup. As for the products, it’s hard to say because everyone has different skin type. My favourite beauty staples are Liz Earle cleanser and toner, Kate Somerville’s Clinic-to-go Resurfacing Peel pad, Dermal Quench Liquid Lift, Contouring Eye serum and EradiKate Acne treatment. I also use Murad Anti-Aging SPF30 moisturiser.

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For the body, I love to use gloves and brushes for better blood circulation and smoother skin. My best body care discovery so far!

Do you like sport? What’s your typical regime?

I hike with friends and I go to the gym. I try to change different classes so that I don’t get bored doing the same thing over and over again. I also love cycling, yoga, full body workout and cardio boxing.  I must admit, I hate running but I love to swim, the longer the pool the better. The most important thing is to find the kind of sport you like and focus on it.

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How do you motivate yourself when you don’t feel like working out or being active?

I just save energy for the next time or I call a friend to take me out of my place and we go together. Sometimes I sign up for a cycling class and I can’t cancel it, so I go because I have to. It feels fantastic afterwards. I usually workout in the morning because I have more energy, I’m lazy in the evenings.

Follow @masharudenko for more healthy lifestyle tips from LA.



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